1. Log in to Hallmarkecards.com
2. Click on My Account in the upper right corner to reveal the user menu
3. Click Address Book
4. On the right side of each contact, there is an EDIT link and a 'X'. Click the 'X' to delete.
5. Confirm the contact deletion.
Deleting multiples - Use the checkboxes on the left side
Mobile instructions: On the mobile site instructions are the same as above. In the iOS app go to Account and tap on the address book symbol in the top right. From there tap on the contact you want to open the edit mode and choose delete contact.